He is tapped into the unchanged sector of non-alcoholic beverages and started with Coolberg, a zero-alcohol beer brand based in India. India can be considered a gold mine for alcoholic beverages. People have strong cultural leanings, which is why they avoid alcohol-based drinks. To provide a quality product as an alternative to alcoholic beverages, Pankaj Aswani founded Coolberg in 2016 in India. Coolberg is India’s first-of-its-kind Zero Alcoholic Beer.Alcoholic beverages have become an integral part of any celebration throughout the world. People love and enjoy the banquet they receive, which prepares them to enjoy the party. But there is always a class of people who do not consume alcohol. There can be many reasons for this, some religious, while some may simply be a choice in lifestyle. Especially in India, where people of diverse beliefs live together, not consuming alcoholic beverages is not a religious choice.
There is an ever-growing market for zero-alcohol beers worldwide. Especially in Europe and the Middle East, where we find a mixture of athletes participating in various sporting events and also people with strong religious beliefs. In 2017, this market was estimated at over $ 4 billion. The lack of such a product in India made it easier for Coolberg to establish himself within the country. Coolburg’s product quality is much better, its malt beer is exactly like normal beer, but without alcohol. So consumers can expect the same taste, crispness, aroma, and texture of beer. Coolburg also offers several other ready-made variants such as Cranberry, Peach, and Mint to name a few. Currently, the company is distributing its product to major states across India including Maharashtra, Gujarat and Madhya Pradesh. It is capable of being distributed in more than 30 major cities of the country and is now serving over 2,000 restaurants and cafes across the country.
Coolburg has strengthened its distribution network and is sold at around 12,000 stores in major cities in India. In addition to traditional trade channels, including supermarkets, restaurants, etc., Coolberg can also be found on offices, colleges, airports, etc. on a merit basis. A chartered accountant and banker by profession, Pankaj Aswani started Coolberg by putting money out of his pocket. . Considering its potential, the startup was funded in 2018 by India Quotient Advisors and Indian Angel Network. It raised $ 3.5 million in a Series A round led by RB Investments and its current investor India Quotient. Available in seven different flavors, the drink is packaged in glass bottles to be more environmentally friendly. They are also planning to serve drinks in 250 ml cans.
Pankaj Aswani said in a statement, “Basically, anywhere you find a cola, we want you to find a coolburg as well. Increasing this investment will help us strengthen our distribution network and increase brand awareness.
What is company targeted customer and what is your current reach?
Coolburg is a brand for millennia. It is designed to provide the right taste, texture and aroma with youthful and playful packaging. The products are now available in more than 30 major cities and are currently being served at 2000 retail touchpoints which mainly include restaurants and cafes’. Products priced at MRP Rs 109 – comfortably and premium segments.
IS IT REALLY COOLBERG NON-ALCOHOLIC BEER AND HOW IS IT BREWED?
Coolburg is India’s first non-alcoholic beer. Coolburg products are brewed after a unique recipe and process and are completely free of alcohol. Making beer taste good without alcohol is challenging. Fermentation yeast naturally produces alcohol, which helps give the beer its flavor. The main technique of making non-alcoholic beer is to prevent the yeast from brewing or to eventually remove the alcohol.
WHY COUSTOMER CHOOSE FOR COOLBERG?
Coolburg is disrupting all traditional alternatives to non-alcoholic beverages and offers completely new options for consumers including malt beers that taste like beer but without alcohol and cranberries, peaches, ginger, strawberries And other formulated variants such as mint. Coolburg’s malt beer is significantly lower on calories than any other soft drink beverage and is a healthier option for consumers.
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