ABOUT FIRSTCRY is an online and offline brand offering a wide range of items to infants, teens and mothers. The start-up was born to millions of parents in India to tackle the issue of not having access to their children’s best brands and childcare items. product categories include diapering, breastfeeding and eating, skin and health care, toys, jewelry, shoes, fashion accessories, and more.

The business offers the latest goods and brands at affordable prices, supplemented by a high quality online shopping experience, quick and efficient delivery service and timely consumer support. is an infant and maternal care retailer headquartered in Pune, which claims to be Asia’s largest online store for baby and toddler products. The company’s growth rate is exponential. The app has over 10 million installs on the Google Play Store and App Store.



The CEO and co-founder of Supam Maheshwari is an IIM Ahmedabad graduate and an engineer from Delhi College of Engineering. He is a first generation entrepreneur and has also co-founded XpressBees, one of the largest logistics companies in India. Prior to starting, Supam was the co-founder and CEO of Brainvisa Technologies, one of the largest e-learning ventures in India.


The seeds were sown in 2010 when options for buying and purchasing children’s products online in India were extremely limited. Supam, the co-founder and owner of Firstcry, will buy things for his son from the countries he took for business trips. The situation made them realize a huge opportunity in the Indian market for an online platform, which would give Indian parents access to the best baby care brands around the world. In this way Param Maheshwari and Amitava Saha started Firstcry


FirstCry is an online-cum-offline brand that offers a wide range of products for infants, children and mothers. The startup was born in India with a desire to solve the problem of millions of parents who do not have access to the best brands and child care products for their offspring. Product categories at include diapering, feeding and nursing, skin and health care, toys, clothing, footwear, fashion accessories and more. has a product catalog of over 1200,000 items from around 1200 international and Indian brands. Mattel, Ben 10, Pigeon, FunSchool, Hotwheel, Nubi, Farlin, Medela, Pampers, Disney, Barbie, Gerber, and Fisher Price are some of them.

The company provides the best products and brands at reasonable prices complemented by a quality online shopping experience, fast and reliable delivery service and prompt customer care.


After acquiring Mumbai-based e-commerce store BabyOi in 2016, it is a decade-old enterprise in the market for OmniHel Baby and Mother Care products, offering maternity, childcare and maternal care items and services in India. Was an undisputed pioneer and strengthened his hold in it. has a business portfolio in the childcare sector of over 1,200 foreign and Indian brands with over 90,000 products, leading the sport.

FirstCry is one of the largest children’s online shopping sites ever and has more than 350 franchised brick-and-mortar stores in over 100 Indian cities. FirstCry runs a unique service in which it ships the C FirstCry package and meets over 70,000 unique parents each month. FirstCry is the largest parent group in India. Every month, approximately 13 million unique parents are engaged and the total activity on the site is 92 million a month.

The program gives free gifts to 6,000 new hospitals in the country as a token of congratulations on the birth of their child. The main necessities in the box are diapers, baby lotions, baby oils etc. such as Mamie Poco and leading brands like Libro. FirstCry has reached millions of parents across India through this initiative.


Japanese Internet and telecom giant Softbank’s Vision Fund agreed to spend $ 400 million in Firstcry after accepting last year’s private placement letter in January 2019 for a $ 400 million investment in Firstcry. Thus, before just $ 350 million, FirstCry’s valuation was raised to $ 800 million and took it very close to the Unicorn level.

In two phases, FirstCry was expected to deposit around Rs 2,825 crore ($ 396.34 million) from Softbank’s $ 93 billion vision fund. Over 8 rounds, FirstCry raised a total of $ 429 million in support. FirstCry operates on an interconnected hybrid business model that includes offline stores and online channels. Apart from the large online presence of the organization, there are more than 100 franchise stores across India. FirstCry is estimated at $ 1.2 billion and is one of the latest unicorn clubs in India. FirstCry posted a turnover of INR 535 Cr. In FY 2019.



Date Stage Amount Investor
April 2011 Series A $4 million SAIF Partners
February 2012 Series B $14 million Chiratae Ventures, IDG Ventures India
January 2014 Series C $15 million Vertex Ventures
February 2015 Series D $26 million Valiant Capital Partners
April 2015 Series D $10 million Valiant Capital Partners, NEA
February 2016 Series D $26 million Valiant Capital Partners
October 2016 Venture Round $34 million Vertex Ventures, Mahindra Group
January 2019 Series E $150 million SoftBank Vision Fund
February 2020 Series E $150 million SoftBank Vision Fund



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