Starting at just Rs 30,000, Bewakoof.com(T.shirt) company has generated revenue of Rs 210 crore in FY15.
Bewakoof.com, one of the fastest growing online-only fashion and lifestyle brands, serves consumers in their casual, impressive and stylish approach. Founded in 2012 with the promise of a brand of quirky and cool fashion, the Mumbai-based company is making high-street fashion affordable, accessible and affordable for Indian fashionistas. Through its unrivaled digital connect and calm, cowardly approach to social media platforms, the company has positioned itself as the online shopping behavior of young Indian consumers from above. With more than 3000 + style trends, 2 million followers on Facebook and 10 Bollywood movie merchants, Bewakoof.com is a name that is rapidly advancing in the field of fashion!
FOUNDER OF BEWAKOOF:
Two friends of An alumnus of the Indian Institute of Technology, Bombay, Prabhakaran started his first business venture in his college days, with a lassi cafe in 2012 before co-founder Bewakoof.com. A strong believer in team spirit and ethics, Prabhakiran believes 200. The team members working under them do not work as employees, but as brand partners.
THE STORY OF JOURNEY BEWAKOOF.COM
It was in 2010 when Prabhacharan Singh and Siddharth Munot were searching for some domain name for their business and the idea was to get Bewakoof.com to start, as the month of April was about to start and April Fool’s Day began. Was about to come. In addition, they wanted to create something humorous, funny, and eye-catching by the youth, so they thought it would be perfectly good to start with Bewakoof.com. Although the domain was registered in 2010, they did not proceed to do anything about it. Work on the site had already started around 2011, but the site was launched in late January 2012.before to starting together, Siddharth worked with an education startup, while Prabhakaran ran a business selling freshly flavored lassi through take-off additions called ‘Khadkegali’.
Bewakoof.com was started with an investment of Rs 30,000, and received seed money six months after the operation.Bewakoof.com sells apparels and mobile phone covers. It claims to have a turnover of Rs 1.5 crore per month, with T-shirts being their best sellers. His round-the-clock collection of T-shirts has been the best-selling product for his college students, with messages such as ‘Sandesh Engineering / MBA’, etc., a large portion of its customer base being students aged 16-34 and Belongs to the youth. Years.
Asked why he has limited himself to appearances only when most e-commerce websites have horizontal offerings, Prabhakaran says that both are different business models with their own strengths and weaknesses. “In our game, we have a lot of customer loyalty due to our high margin and our differentiated and unique products,” he says. All the products sold by Bevakoff on their site are designed and manufactured by them, they are not the market for Flipkart and Snapdeal etc., until sometime back, Bewakoof.com also launched their products through offline stores in Mumbai. Was launched. Nevertheless, they have stopped their offline thrust and today only sell goods online.
Metros and Tier-2 cities are the best markets for Bevoff. Cities like Pune, Bangalore and Kota, which have a large group of young population for study / work, also contribute well to their sales. They are also very popular in Assam in the Northeast and are consistently one of their top performing states.
what’s strategy to sell products??
Bewakoof.com sells apparels and mobile phone covers. It claims to have a turnover of Rs 1.5 crore per month, with T-shirts being their best sellers. His round-the-clock collection of T-shirts has been the best-selling product for his college students, with messages such as ‘Sandesh Engineering / MBA’, etc., a large portion of its customer base being students aged 16-34 and Belongs to the youth. Years.
The company initially used two major platforms JustDial and Facebook to market and promote its products. The effect was clearly seen and in less than a few months, his Facebook page attracted over 75 thousand users also The company promoted its products, tying up with several top brand e-commerce sites to sell its products including Snapdeal, Indiatimes Shopping and Seventeam.
Their site gets half a million visitors per month, mostly redirected from their own social media channels. “Bevakoff is the most socially connected brand in India. The impact of social media on youth is immense and we are able to take advantage of it. Our 1.5 million following on Facebook helps us connect beautifully with our audience, ”he says. In addition, the startup also uses common tools such as Google advertising and other re-marketing tools. Offline promotions include college tie-ups and associations with popular events such as Comic Con, NH7 and Mood Indigo, and more.
A few months ago, Bewakoof.com also started selling via WhatsApp, and now they claim to make 15% of their total sales through Instant Messenger. Customers are required to mention the product name, their name and address for the service and send a WhatsApp message to the official number 7666655001. The founders claim to have already handled 10,000 pings from customers, including order placement, query, suggestion, and iteration.
Bevakoff has a team of 150+ people to ensure that all parts of the machinery are functioning properly. A major struggle for startups was to ensure that their products were shown to the right audience. “You are wasting a lot of money to pursue it. We have done a lot of experiments, and after endless trial and error methods our cost per acquisition has managed to bring it down to the lowest by industry standards, ”said Siddharth.
- More than 2.5 million monthly hits on website.
- Shipping started over 90 countries.
- Over 40.1 lacs Facebook fans.
- Over 8700 active followers on Twitter.
- Over 2.39 lacs followers on Instagram.
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