THE GIRL FROM INDORE STARTED IN 2014 WITH JUST RS 3.5 LAKH. THIS YEAR SHE WILL TAKE RS 100 CRORE IN REVENUE.
High employee skills, high customer satisfaction, low-profit margins and minimal reduction rates ensure long-term success for every business. Nidhi Yadav, the young fashion enthusiast, and inspirational designer not only promotes this axiom, but also strictly enforces it in her ambitious venture – AKS. An incredible parallel brand under the umbrella of Yuvadi Apparels which offers a full range of contemporary ethnic wear for women including kurtas / kurtis, palazzo, ethnic sets, anarkali, leggings, and mojri (traditional shoes).
Located in Millennium City, Gurgaon, India, AKS has a network of printing, dyeing, sewing and manufacturing units of Apparels in Jaipur. With a team of highly professional management, the brand is in a process of continuous expansion and incorporating the latest business practice to serve customers. In a very short time, AKS has emerged as the largest designer label in India’s online fashion market.
Nidhi took a one-year course in fashion buying and merchandising at Polimoda Fashion School in Florence, Italy.
Although she got a job at the Italian fashion brand Emilio Pucci, she soon returned to India with her family.
Nidhi is a Computer Science graduate .
Nidhi Yadav started women’s ethnic clothing brand AKS clothing, when she was just 25 years old and mother to a seven-month-old baby.
JOURNEY TO BECOME ENTREPRENEUR:
Nidhi’s entrepreneurial story began in Gurugram. After working with a local fashion brand in Gurugram for three months, she moved back to Indore, got married and soon became a mother. “I told my husband before my marriage that I did not want to work for 9 to 5. He encouraged me to work from home because it gave me more freedom, ”she recalls. Nidhi’s husband Satpal Yadav was then working with Jabong.
Nidhi did six months of research on international fashion brand Zara and wanted to replenish its supply chain in India. She explains, “Zara has a new collection every month. They are selling fast because there is a sense of disintegration. It gives discounts at the end of every month, not for selling at the end of the season. ”
Nidhi felt that there was a huge gap in ethnic wear for women at that time. So, when he launched AKS,
In May 2014 Nidhi launched AKS, which means Reflection, with a seed capital of Rs. 3.5 lakhs. AKS offers contemporary ethnic wear for women aged 18–35 at an affordable price. Today, the brand Myntra, Jabong, Flipkart and AKS are available on their website. The company also ships products to India, Singapore and Malaysia. It also has some offline stores in Nagaland.
She made sure that it was launching 15–20 new styles every two weeks. “No one else was doing it at that time. Today we have about 150 new styles every month, and the customer rate is 35 percent
RISING SUCCESS BUSINESS:
In 2014, AKS earned Rs 1.60 crore in revenue, which went up to Rs 8.50 crore the following year. It closed its third year with Rs 23 crore and the fourth with Rs 48 crore. This year, Nidhi claims that AKS has made Rs 75 crore by Q3 and has an annual run rate (ARR) of Rs. 100 crores in gross revenue, 150-200 percent topline increase
(Photo courtesy: aksclothings.com)
Noting its growth, in June 2017, Flipkart-owned Myntra collaborated with AKS for its brand accelerator program, which. To help accelerate the growth of emerging domestic brands through technical knowledge, analysis, and branding support from Myntra. AKS also plans to start a franchise and bring its manufacturing in-house. To make its offline penetration, AKS has already opened two offline stores in Nagaland and plans to open at least 10 stores across India by mid-2019. Nidhi is dreaming of seeing her company among the top 10 apparel brands in the country over the next five years.
NIDHI YADAV BIOGRAPHY:
|Full name||Nidhi Yadav|
|Birth date||31 years (1988)|
|Famous For||AKSclothing.com of Founder|
|Height||5.7 feet and 1.70 meter|
|Figure type||Hourglass slim|
|School name||Not Know|
|College name||Not Know|
|Master fashion design||Polimoda Fashion School in Florence, Italy.|
|Boyfriend Name||Satpal Yadav.|
|Favorite food||Veg and non-veg|
|Favorite Dish||Italian and Seafood|
|Favorite Business man||Ratan Tata|
|Favorite Actress||Katrina kaif and Priyanka chopra|
|Favorite Actor||Sharukh khan and Amir khan|
|Favorite Place||Itlay and U.K|
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